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Dealer Partner Programs

Partner with TruCapital to offer your customers seamless, in-house financing that drives more sales — so buyers can choose the right solution on the spot.

What is Dealer Partner Programs?

When financing is available right at the point of sale, more deals close and bigger units move. Dealer partner programs embed TruCapital’s lending network into your sales process.

We give equipment and truck dealers across Canada a fast, white-glove financing partner — so your customers get approved quickly and you close more sales without becoming a lender yourself.

Who this service is for

Truck and trailer dealerships
Equipment and machinery vendors
Auction houses and resellers
Any business that sells financeable assets

How it works

1

Become a partner

We set up a simple referral and approval workflow for your team.

2

Customer applies at sale

Your buyer applies on the spot with our streamlined process.

3

Fast approval

We return a decision quickly so the sale keeps moving.

4

Deal funded

We fund the purchase and your customer drives away.

Documents required

To keep your approval fast, have these ready when you apply:

Dealer business registration
Authorized contact details
Sample inventory or invoice
Banking details for funding

Benefits of financing with TruCapital

Fast pre-approvals — most decisions in 24–48 hours
All credit types welcome, including past challenges
Low or no down payment options on approved credit
Access to top banks and private lenders in one place
Transparent terms with no hidden fees
Dedicated advisor from first call to funding and beyond

Common financing scenarios

Close on the lot

A truck dealer offers on-the-spot financing through TruCapital and converts a browsing customer into a same-day sale.

Move bigger units

An equipment vendor pairs higher-value machines with easy financing, lifting average deal size.

Frequently asked questions

Does it cost my dealership anything to partner?

Setting up a dealer partner program is straightforward and designed to add sales, not overhead. We tailor terms to your business.

How fast are customer approvals?

Most customer applications receive a decision within 24–48 hours, often the same day for clean files.

Do I have to handle the lending?

No. You stay focused on selling; TruCapital handles approvals, documentation, and funding.

Is this available nationwide?

Yes, we work with dealers and vendors across Canada.

Get Started

Ready to move forward with Dealer Partner Programs?

Book a free consultation with a TruCapital advisor and get a tailored pre-approval — fast, transparent, and built for your business.